Konopie’ and Anodyne Coffee Launch Perfect Pair Project to Address Pandemic Stress
Consumers seeking mental clarity and a calming energy drive category growth.
Wisconsin companies Konopie’ LLC and Anodyne Coffee Roasting Company announce a partnership for functional beverages as in-home demand for both CBD and coffee accelerates across the country.
The new Konopie’ Kawa™ brand combines a variety of Anodyne roasted coffees with CBD in standard packages and pods.
Rebecca Sarazin, Konopie’ Co-founder, working on product design at Anodyne.
“Konopie’ uses tightly controlled terroir farming and precision processing to guarantee impeccable quality,” explains Rebecca Sarazin, Co-founder and Chief Revenue Officer. “Terroir farming assures the provenance of all ingredients, including farm location, techniques and processing.”
“Anodyne is a natural partner for Konopie’ because we share the same values, including a clear understanding of the origin and treatment of all agricultural products,” Sarazin continues. “As a result, Kawa beverages combine premium Anodyne coffees with our trusted cannabinoid ingredient, making the best of both categories available to our consumers.”
“The pandemic has rapidly accelerated the growth of in-home coffee consumption,” says Steven Kessler, Director Wholesale Operations at Anodyne. “Coffee drinkers are trying new techniques and blends to hone their brewing skills. It’s the perfect time for innovation.”
“Honoring the Valentine season, we are launching an entirely new blend,” smiled Kessler. “The combination is an Ethiopian Masha Natural from a certified organic Rainforest Alliance farm with an Organic Peruvian La Convencion from Valle Inca. The results are cocoa, milk chocolate and berry notes, exactly right for the season.”
“Both of us believe the complexities of today’s world are causing consumers to seek focus and mental clarity,” Sarazin adds. “Pausing over the perfect cup can be part of the solution, so we have named the new blend the Perfect Pair.”
Industry sources predict a coffee growth rate of over 6% annually over the next 5 years, consistent with the in-home growth rate in 2020. CBD industry sources predict growth of over 30% annually over the same time frame.
With over 20 years’ experience as small batch roasters in Milwaukee, Wisconsin, Anodyne Roasting Company has built a reputation for exact repeatable results and assured satisfaction. Standing on four generations of proud Polish northern Wisconsin family farming heritage, Konopie’ brings the same dedication to consistent quality. The brand name Kawa translates to coffee in Polish.
About Konopie’ LLC
Konopié LLC, is an agricultural, CBD processing company on a mission to be the most trusted, reliable source for CBD and other botanical oil ingredients. The company believes the flagship brand, Konopié, is and will continue to be the most trusted cannabinoid ingredient available. The business is structured to assure ingredient purity, transparency, and reliability – in other words, impeccable quality standards and accountability to all customers and partners.
About Anodyne Coffee Roasting Company
Anodyne Coffee Roasting Company is a locally owned, small batch roaster proudly working in Milwaukee, Wisconsin since 1999. We aim to provide an exceptional cup of coffee using just enough technology coupled with the experience of our crew to ensure exact repeatable results and satisfaction with every roast. Although the brand now reaches15 states and is growing through expansion of the wholesale business, perfecting coffee is still what we do, what we know and what we are dedicated to. More information at https://anodynecoffee.com or contact Steven Kessler, Director Wholesale Operations, at 414-276-8081.